What's a brand story?
Numerous people suppose that this is the history of their brand, or commodity that you ’ve workshopped in a marketing meeting. They ’re not entirely wrong; this can be an essential part of your brand story. In reality, still, your brand story should be much bigger.
A brand story is a cohesive narrative that encompasses the data and passions that are created by your brand. In contrast to traditional advertising, which focuses on showing and telling about your brand, a story must elicit an emotional response.
The effects that can impact your brand include your product, price, history, quality, marketing, in-store experience, purpose, values, position and – most crucially – what other people say about you.
You should be the only author of your brand story.
Although brand storytelling has been around a long time, its newfound elevation is directly linked to the rise of social media and to the veritably public exchanges about brands that social media makes possible. Click on the category Write For Us Content Marketing and know more. You can also mail your doubts directly at email@example.com.
Traditional advertising was grounded on a one-way inflow of information from brand to consumer. Now, a brand sits in discussion with those who witness the brand. The authorship of your brand story does sit in the CMO’s office. It sits in the hands of your Facebook followers, your guests, your intern, your shop clerk.
Your voice matters. And your mission matters too.
And while you ca n’t control everything about your brand story, you can lead it. Fit your conclusive, engaging story into the mix. By doing so – by adding your voice to clarify your charge of what truly drives your business or brand – you ’ll create emotional engagement. Likewise, by defining your brand story, you can align your brand with the story.
There are many benefits of telling brand story. However, you have to have a good story if you aspire to be an ultra expensive brand. Your story makes the billions of opinions that you make around value and luxury stick in the minds of the sapient consumer.